Digital Marketing And eCommerce Strategy
My experience with digital and eCommerce strategy goes beyond content management and social media engagement. During the financial crisis of 2008, my first online venture collapsed due over to a large majority of the businesses listed ceased to exist when it was time to collect payment. A majority of those listed businesses were boutique work from home start-ups that could not ride beyond the crash.
As I transition into digital marketing consultation in 2009, I was fortunate enough to start out as a business consultant because of this rocky period. Existing businesses that survived wanted to fill the void left by a sudden lack of competition. This was also a time when businesses that still made a tiny profit decided to sell up and move on, those businesses were often brought by people that were experienced in the business, but lacked the knowledge to run a business, reach new customers online or retain existing customers with digital touchpoints.